This is a new site and a bit of an experiment for me.  I’ve written a bunch of reviews on Amazon and on other sites but just heard about “influencing” online.  So I thought I’d start up this site and connect it to a bunch of social media channels with the goal of growing a considerable audience.  I know how to grow brands–I’ve created my own websites and blogs with thousands of users.  I have also mentored actors and professional athletes in growing their online brands.

So how will this be different from other review sites?  The biggest difference will be that in addition to my own reviews I will be blogging about becoming an online reviewer or influencer.  As I learn the ropes in this industry I will share what has worked for me and what hasn’t.